I'm Alma, a bilingual social media strategist with over 9 years of experience building brands, growing communities, and making content people actually want to engage with. I've worked both in-house and at the agency level, giving me a rare dual perspective. I understand the pace and politics of internal teams as well as the multi-client demands of agency life.

What makes me different isn't just that I can script, film, and edit a video myself; though I can, and I do. It's that every piece of content I create is built with strategy and data in mind. I don't post for the sake of posting. I analyze data available, identify what's working, figure out why, and use that to inform what comes next. The result is content that not only looks great but more importantly, moves the needle.

Throughout my career I've played a pivotal role in coordinating and developing both national and global-scale social campaigns. From the world's first 8K-ready audio receiver, to the first sound bar with Alexa built in, to launching the first EPA-approved antimicrobial disinfectant clinically proven to combat COVID-19 during the peak of the pandemic. I've helped brands tell stories that matter, at scale.

I have helped brands elevate their products through strategic social media and influencer marketing initiatives.

I hold a Bachelor's degree in Journalism with a focus on Public Relations from Chico State University, with a minor in Marketing. That foundation: storytelling, audience awareness, message discipline, shapes how I approach every platform and every brand I work with.

I'm currently open to full-time, mid-level or senior social media roles. If you're looking for someone who leads with strategy, backs decisions with data, and can execute from concept to publish — let's talk.