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Results & KPIs. TorkLaw 2025–2026

Numbers don't lie.
Especially
in a law firm.

Every metric on this page was earned organically, no paid boosting, no shortcuts. Just strategy, platform-native content, and relentless execution in one of the most regulated industries on social media.

If I can make a personal injury law firm go viral, I can make anything interesting.

100% Organic · Zero Paid Support

At a glance

2.6M
Instagram (IG) Views, 2025
↑ 54.2% organic views YoY
170K
IG Views, Last 30 Days
↑ Momentum still building
82K
TikTok Views, 1 Video
↑ 94% from non-followers
39K
Organic Engagements, IG
↑ 27.6% YoY
2024. Before.
−3,918
Net Follower Loss
→
2025. After.
+1,965
Net Follower Growth · ↑150%

Case Study 01. Instagram

Instagram

"Speed Cameras Are Coming to California."
A law post that 2,722 people shared.

Legal content is notoriously difficult to make engaging. This carousel reframed a dry regulatory update as something every LA driver needed to see immediately. The result: 2,722 shares. People sent it to their friends, families, and group chats. That's earned distribution you cannot buy.

94% of views came from non-followers. The algorithm pushed it because the content earned the reach. 45,300 unique accounts reached. Organically.

65,832
Total Views
2,722
Shares
45,300
Accounts Reached
94%
Non-follower Views
3,460
Total Interactions
194
Saves
@torklaw · Instagram · Jan 15, 2026
Speed Cameras Are Coming to California
Fine Breakdown
11–15 mph over: Warning, then $50
16–25 mph over: $100 fine
26–99 mph over: $200 fine
100+ mph: $500 + license review
♥ 408 ↗ 2,722 shares 🔖 194 saves

The takeaway

2,722 people shared a personal injury law firm's Instagram post — because the content was genuinely worth sharing. Not because we paid for it.

Case Study 02. TikTok

TikTok · Account Age: ~6 Weeks

Zero to viral in 40 days.

TorkLaw had no TikTok presence. I built the strategy from scratch, designed specifically for the platform, not repurposed from Instagram. Within six weeks, a single video broke through the algorithm and generated more impressions than the account had seen in its entire existence.

793 followers. 82,300 views. The content did the work. A 10.2% engagement rate. Exceptional on any platform, remarkable for a law firm.

82,300
Video Views
10.2%
Engagement Rate
8,586
Total Engagements
+2,063%
Follower Growth
84,581
Impressions
+1,340%
vs. Prior Period
@torklaw · TikTok · Jan–Feb 2026
Impressions over time
Jan 1Feb 4Feb 9
82,300
Views · 793 Followers · 100% Organic

Industry Benchmark. Sprout Social Network Data

25th Percentile0.5%
Industry Median (50th)1.14%
Your Rate (62nd Percentile)1.67%
75th Percentile3.8%
62nd
Percentile · ↑29 Points in One Year

Above the industry median, for a personal injury law firm competing against every brand on the platform.

Sprout Social benchmarks aggregate performance data across thousands of accounts in every industry. Ranking in the 62nd percentile, climbing 29 points in a single year. It means this account outperformed the majority of brands actively using the platform. Not just law firms. All brands.

More Wins. Top Performing Posts

Instagram · Giveaway · Sept 4, 2025
2,565
Total Engagements
G-Dragon VIP Ticket Giveaway
1,823 comments · 285 shares · Community activation driving real conversation around the brand
Instagram · Carousel · Jan 8, 2025
2,121
Total Engagements
LA Wildfire Evacuation Guide
639 shares · 384 saves · Timely, community-first content people kept and shared with loved ones
Instagram · Giveaway · Jul 30, 2025
2,035
Total Engagements
Giveaway Winners Announcement
851 shares · 1,122 likes · Highest share count of the entire campaign series

"If I can make law interesting on social, I can make anything interesting."

— Alma Garcia, The Almanator

Ready to see what I can do for your brand?

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